Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.
Royalty terms with Danone for brand on the cards.
Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on.
In what could be the norm in the days to come, luxury brands that are available in India, including the ones mentioned above, are coming together to work in unison.
Essar Oil is in the final stages of negotiations to raise $100 million (about Rs 407 crore) through external commercial borrowings for expansion and upgradation of its crude refinery in Khambalia, Gujarat.
Analysts said Areva still has a window under German rules to scale up its offer.
At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.
The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.
India may be out of the World Cup, but some cricket fans are willing to pay a whopping Rs 29,100 to buy two seats for the final match.
Move raises doubts about the viability of the business model in organised retail.
Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.
Curiously, according to the Indian Readership Survey, the number of homes with access to cable and satellite television has surged 36 per cent from 38 million households in 2003 to 52 million this year.
Hindustan Lever Ltd, the consumer goods behemoth, is realigning its strategy by entering new retail hotspots such as malls and multiplexes in a big way.
Companies respond to crisis by drawing talent from all pools.
After acquiring brands such as Yardley from Procter & Gamble and Finesse and AquaNet from Unilever, Lornamead , the UK-based personal care products company, betting big on India.
A new policy against non-completion of minimum work programmes for exploration blocks - allocated during the New Exploration and Licensing Policy and pre-New Exploration Licensing Policy rounds - is on the anvil.
After clients, advertising agencies are now offering freebies, well, to their own men.
A range of healthy variants are being launched across categories in the Rs 25,000 crore ($ 5,680 million) F&B space in India.
After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator.
However, Misra added that Vodafone will need to follow this transition up with a highly visible multimedia campaign in the initial two months. "This will instill confidence among consumers that their brand is in the right hands," he said.
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